LAST UPDATED: June 29 2020, 011:00 A.m. EST: Facebook CEO Mark Zuckerberg reverses hate-content policy after Facebook stock falls on Friday by $7.2 billion. Facebook was barraged by American civil activist groups including Anti-Defamation League and NAACP for not taking any proactive action to stop hate, racism, threatening, and misinformation on its platform. The new Facebook policy will flag all “newsworthy” posts from politicians that break its new rules — even those from President Trump.
As of now, Donald trump’s post has not been touched by Facebook where he was threatening protester with the shooting.
Recently Facebook Inc. lost $56 billion of worth after 100’ds of big corporates decided to halt Facebook Ads for the period of one month in support of #stophateforprofit campaign. After this boycott, Mark Zuckerberg himself slipped from the position third to fourth in the world’s richest alive men of planet.
In the new policy, Zuckerberg, claims that the company would take a more proactive stance in eliminating hateful content from Facebook ads, misinformation, and racism. This will be helping to fight voter suppression leading up to the 2020 elections and bettering racial equality– said Zukerberg.
“The 2020 elections were already shaping up to be heated — and that was before we all faced the additional complexities of voting during a pandemic and protests for racial justice across the country,” Zuckerberg wrote on his personal Facebook page on Friday. “During this moment, Facebook will take extra precautions to help everyone stay safe, stay informed and ultimately use their voice where it matters most — voting.”
From the past two weeks, Facebook was under huge pressure by civil right activist and big corporates e.g, Verizon, Unilever, Coca-Cola, and The North Face boycotting Facebook ads. Recreational Equipment Inc, a billion-dollar sporting company also boycotted Facebook ads saying “In 82 years, we have put people over profits”
For 82 years, we have put people over profits. We’re pulling all Facebook/Instagram advertising for the month of July. #StopHateForProfit
— REI (@REI) June 19, 2020
Facebook’s global marketing vice president Carolyn Everson responded about the advertising boycott. He said that the company would maintain dialogues with advertisers on ways to improve.